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Our mission is to help people live a more purposeful life through kindness.

  • We embrace our community

    We will continue to listen, understand and empathise with our community.

  • We create products that align with our mission

    Products that are carefully crafted that help people with their journey in life.

  • Giving back to causes in need

    We will put aside 1% of our sales every year for important causes that matter to our community.

Designed to delight

Bringing mindfulness, thinking and creativity together in one journal.

Your well-being comes first

Be more mindful with weekly templates that can help you plan out your week by settings goals, tracking tasks, reflecting on your feelings and cultivating gratitude.

More happiness

Studies have found that writing in a journal helps you with your sleep, gives you more self-confidence, boosts your memory and keeps you happy. We have also included your favourite Kind Friend quotes!

Be creative

The journal has plenty of empty space to write down your thoughts and ideas to explore your identity. You can also create your own templates and share them with our community.

The Kind Friend Journals

Free shipping in Singapore for orders SGD$60 and above.
Free international shipping for orders SGD$120 and above.

  • Classic Crimson

    Classic Crimson

    SGD$30.00

  • Timeless Black

    Timeless Black

    SGD$30.00

  • Calm Sky

    Calm Sky

    SGD$30.00

  • Warm Blush

    Warm Blush

    SGD$30.00

  • Gentle Sunshine

    Gentle Sunshine

    SGD$30.00

    Coming Soon

    This item is temporarily out of stock. Check back soon for availability. 

  • Classic Crimson

    Classic Crimson

    SGD$30.00

  • Timeless Black

    Timeless Black

    SGD$30.00

  • Calm Sky

    Calm Sky

    SGD$30.00

  • Warm Blush

    Warm Blush

    SGD$30.00

  • Gentle Sunshine

    Gentle Sunshine

    SGD$30.00

    Coming Soon

    This item is temporarily out of stock. Check back soon for availability. 

Benefits of Journaling

  • Develop positive thinking

    Express your emotions by writing in a journal. It creates a wonderful space for your negative emotions to pass.

  • Cultivate gratitude and empathy

    Writing down what you’re grateful for will help you cultivate gratitude and cherish what is really important to you.

  • Nurture critical thinking

    Access different part of your brain by writing in a journal to help you find new solutions to problems you are facing.

  • Increase productivity

    According to a recent working paper from Harvard Business School, employees experience 22.8% better performance by using a journal at work.

  • Better Sleep

    Writing in a journal about what’s on your mind and things you have to do in the next few days can help you fall asleep faster.

  • Higher I.Q.

    Writing as part of learning has a positive correlation with intelligence.

Made with kindness

  • 13 weekly templates includes goal tracking, task tracking, daily mood tracking, habit tracking and a section for gratitude
  • Dimensions: W15cm x H22cm x D2cm
  • Soft PU leather
  • Two ribbon bookmarks
  • Elastic closer band
  • Gilt edged
  • FSC-certified 100gsm paper
  • 160 pages

How it all started

The Kind Friend started on Instagram as a place to share messages of kindness and positivity. We developed The Kind Friend Journal as a next step in our journey as a tool to help anyone slow down, reflect and enjoy the quiet moments in life.

Our Story