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Our mission is to help people live a more purposeful life through kindness.

  • We embrace our community

    We will continue to listen, understand and empathise with our community.

  • We create products that align with our mission

    Products that are carefully crafted that help people with their journey in life.

  • Giving back to causes in need

    We will put aside 1% of our sales every year for important causes that matter to our community.

Designed for self-care

A journal that has been carefully crafted to help you take care of yourself.

Your well-being comes first with weekly templates included

Be more mindful with weekly templates that can help you plan out your week by settings goals, tracking tasks, reflecting on your feelings and cultivating gratitude.

Gentle reminders sprinkled throughout the journal

Studies have found that writing in a journal helps you with your sleep, gives you more self-confidence, boosts your memory and keeps you happy. We have also included your favourite Kind Friend quotes!

Empty space for your own thoughts, notes and ideas

The journal has plenty of empty space to write down your thoughts and ideas to explore your identity. You can also create your own templates and share them with our community.

Testimonials

  • I love how The Kind Friend journal lends structure to the act of thanksgiving, recalibrating and reflecting on your daily life. I also appreciate how versatile it is – you can use it for tracking your progress towards your goals, write down things you're thankful for, note your schedule, and virtually anything!

    Renee L

    Marketing at Facebook
  • These journals are well-made, beautiful, and useful. More importantly, they just make me happy. Highly recommend for anyone looking to live a more purposeful life.

    Adam F

    Partnerships at Waze
  • Even though I find meditating in the morning very helpful, it's a challenge to be mindful throughout my work day. I invested in The Kind Friend journal as it serves as a subtle and efficient reminder to be more present and balanced at work.

    Deon M

    Marketing at Facebook
  • I absolutely love the notebooks as I recently started bullet journaling. It helps me track my activities and habits whilst practicing daily gratitude and mindfulness.

    Lily W

    Programs at NewCampus
  • As an artist who values mental health and empowerment, The Kind Friend journal achieves the best of both worlds for me. I'm able to sketch concepts on the go with my journal, plan my weekly tasks and pen down gratitudes all in one!

    Leah C

    Designer
  • I've achieved several of my new goals for 2020 already thanks to using The Kind Friend Journal. I'm going to make sure it's a habit that stays.

    Lisa W

    Actress
  • I love that The Kind Friend journal combines several needs of mine - it's elegant and unique enough to fish out at meetings, serves as a daily reminder to stress less and smile more, allows me to have my to-do lists, and holds space for me to summarize my reflections for the week.

    Ee Ling L

    Innovation and Partnerships at 500 Startups
  • It is stressful being a startup founder, and a father of 3. I use The Kind Friend as my bullet journal of choice because I love the weekly planner, and the quotes throughout the book really improve my mood and make me calmer.

    CheeTung L

    Co-Founder at EngageRocket
  • I love my journal, it's filled with pictures and big goals, that I can break down each week as well as being a kind friend. I have purchased over 40 journals to share with close friends, work colleagues, and clients.

    Annie L

    GM at Fingerprint for Success
  • The Kind Friend journal has helped me explore my experiences, both successes and failures, in order to lead to a new understanding and appreciation of myself. I also use the journal to see how I've progressed and the templates give me a tangible way of tracking my growth.

    YiNing Lim F

    Marketing at Amazon
  • I've been consistently journaling for months with the Five minute journal and I never thought I needed another journal until I tried The Kind Friend journal a few weeks ago. Now I'm super hooked to another dimension of reflection I'm able to do along with my usual journaling.

    Suganth S

    Product Designer at Canva

The Kind Friend Journals

  • Classic Crimson

    Classic Crimson

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Classic Crimson
    • Classic Crimson
    • Classic Crimson
    • Classic Crimson
  • Timeless Black

    Timeless Black

    SGD$30.00

    • Timeless Black
    • Timeless Black
    • Timeless Black
    • Timeless Black
  • Calm Sky

    Calm Sky

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Calm Sky
    • Calm Sky
    • Calm Sky
    • Calm Sky
  • Warm Blush

    Warm Blush

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Warm Blush
    • Warm Blush
    • Warm Blush
    • Warm Blush
  • Gentle Sunshine

    Gentle Sunshine

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Gentle Sunshine
    • Gentle Sunshine
    • Gentle Sunshine
    • Gentle Sunshine
  • Bonus Bundle (All 5 colours for the price of 4 journals)

    SGD$150.00 SGD$120.00
    Pre-order today for June 3rd dispatch. Free worldwide shipping.
  • Classic Crimson

    Classic Crimson

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Classic Crimson
    • Classic Crimson
    • Classic Crimson
    • Classic Crimson
  • Timeless Black

    Timeless Black

    SGD$30.00

    • Timeless Black
    • Timeless Black
    • Timeless Black
    • Timeless Black
  • Calm Sky

    Calm Sky

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Calm Sky
    • Calm Sky
    • Calm Sky
    • Calm Sky
  • Warm Blush

    Warm Blush

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Warm Blush
    • Warm Blush
    • Warm Blush
    • Warm Blush
  • Gentle Sunshine

    Gentle Sunshine

    SGD$30.00

    Out of stock! Order today for June 3rd dispatch.

    • Gentle Sunshine
    • Gentle Sunshine
    • Gentle Sunshine
    • Gentle Sunshine
  • Bonus Bundle (All 5 colours for the price of 4 journals)

    SGD$150.00 SGD$120.00
    Pre-order today for June 3rd dispatch. Free worldwide shipping.
  • Classic Crimson
  • Classic Crimson
  • Classic Crimson
  • Classic Crimson
  • Timeless Black
  • Timeless Black
  • Timeless Black
  • Timeless Black
  • Calm Sky
  • Calm Sky
  • Calm Sky
  • Calm Sky
  • Warm Blush
  • Warm Blush
  • Warm Blush
  • Warm Blush
  • Gentle Sunshine
  • Gentle Sunshine
  • Gentle Sunshine
  • Gentle Sunshine

Benefits of Journaling

  • Develop positive thinking

    Express your emotions by writing in a journal. It creates a wonderful space for your negative emotions to pass.

  • Cultivate gratitude and empathy

    Writing down what you’re grateful for will help you cultivate gratitude and cherish what is really important to you.

  • Nurture critical thinking

    Access different part of your brain by writing in a journal to help you find new solutions to problems you are facing.

  • Increase productivity

    According to a recent working paper from Harvard Business School, employees experience 22.8% better performance by using a journal at work.

  • Better Sleep

    Writing in a journal about what’s on your mind and things you have to do in the next few days can help you fall asleep faster.

  • Higher I.Q.

    Writing as part of learning has a positive correlation with intelligence.

Made with kindness

  • 26 weekly templates includes goal tracking, task tracking, daily mood tracking, habit tracking and a section for gratitude
  • Dimensions: W15cm x H22cm x D2cm
  • Soft PU leather
  • Two ribbon bookmarks
  • Elastic closer band
  • Gilt edged
  • FSC-certified 100gsm paper
  • 160 pages

How it all started

The Kind Friend started on Instagram as a place to share messages of kindness and positivity. We developed The Kind Friend Journal as a next step in our journey as a tool to help anyone slow down, reflect and enjoy the quiet moments in life.

Our Story